About Us

Saber Khoury & Sons Company Ltd. was established in the early sixties by the late founder, Saber Khoury, as a general import and trading company. Over time, it became a market leader in the domains of home electrical appliances and fast-moving consumer goods (FMCG).

Years of dedication, integrity, and hard work from the founder and management teams have transformed the company into a constantly evolving entity, excelling in importation, marketing, and distribution.

We take pride in leading the local market with high-quality products and outstanding brand development. Fueled by our performance-driven culture, we aim to set the standard for exceptional service within our industries by recognizing consumer needs and surpassing their demands and expectations.

Our commercial ventures are segmented into three primary divisions:

  1. Home Electrical Appliances: We are the sole distributors and licensees for: Hyundai, Star home and Fagor brands. 
  2. Personal Care Products Division: We are the exclusive distributors of numerous global brands, including: Arko, Duru, Emotion, Blade, Wipex , Freshmaker, Nunu among many others.   
  3. Confectionery Division: Our robust distribution team specializes in confectionery products. We are the exclusive distributor for Treato biscuits and cakes, produced by United Food Industries Corp Ltd. Co. based in the Kingdom of Saudi Arabia, Aruba powder mixes, Lebon biscuits.  

Our Mission:
To enrich the Jordanian market with top-tier products at equitable prices. This entails:

  • Serving our clientele with unwavering dedication and expertise
  • Fostering enduring ties with our suppliers
  • Continually elevating and inspiring our workforce

Our Vision:
To Emerge as a prosperous enterprise that profoundly impacts our national economy and local community.

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